Got the Sneezes?

Are you a sneezer?  No, I'm not talking about the winter flu.  But I am referring to a way to spread a virus - an 'idea' virus*. You see, the internet is a tool which enables us to spread ideas around just like a virus.  If you like an idea (if you 'get it'), you become the carrier of something that has the potential to go 'viral'.  YOU become the one to keep the idea going, or stop it there.  All you have to do is 'sneeze' the idea so that others - for example everyone in your address book and internet networks - are able to catch the idea too.  It is like infecting as many people as you can with an idea.  This may sound malicious in the context of a flu-virus.  But what if it is a virus set in motion to bring life, food, shelter, health, education and livelihood to some of the world's poorest people?  That is a virus worth spreading... so 'sneeze' away, all you one-hit-wonders!

the ohw team.

*'Unleashing the Ideavirus' by Seth Godin (2000) www.ideavirus.com.